Our advanced dyes produce our brightest ever colours & our whitest ever white, that last wash after wash.
Spun in a unique way using our Zero-Twist technology giving our towels their ultra soft fluffy feel that only gets better with use.
100% premium cotton yarns for the thickest, plushest towels, whilst remaining light & absorbent.
Our Best Ever.
We're excited to be launching our best ever Ultra Soft Zero Twist cotton towel range. Made in Portugal using the finest quality cotton & superior dyes for our brightest, longest lasting ever colours. Truly our best ever towel range, our promise to you.VIEW ALL
Made In Portugal
Our towels are made by a passionate family run factory in Portugal. Portugal has long been known for producing towels of superior quality that will stand the test of time. Reduced fibre shedding & superior drying abilities make our towels the ultimate choice.VIEW ALL
Buying GuideBUYING GUIDE
What The Experts Say...
(you, our customers!)
"These towels are so much thicker & luxurious than any other towels I’ve tried before. They also keep their softness after washing too, & dry like a dream - I will definitely be recommending them to my friends and family"
"My new towels from the BHS Ultra Soft range really live up to their name, they are soft to the touch & on your skin, very absorbent, a good size & great quality I would highly recommend these as they would add style & comfort to any bathroom."
"I love my new Ultra Soft towels, I have the white & they are so beautiful & bright and definitely live up to their name – they are super soft and luxurious & wash really well. I’ve tried many different towels and these are my favourite!"
"I loved using my new Ultra Soft towels, they are luxuriously soft & a great towel for the whole family! Another great product from BHS!"VIEW ALL
Matching Bath MatsSHOP BATH MATS